Mobile includes applications and sites tailored for a mobile device as well as digital publications.
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Advertising on Mobile Devices
07A. Mobile Applications - Apps created for a brand or product, using new ways of interaction or userexperience to build engagement with consumers.
07B. Advertising on Mobile Devices - Includes in-app and other forms of advertising based on mobile devices
07C. Innovation in Mobile - Mobile applications, sites or advertising that expand the possibilities of the medium. Entry should introduce new technologies or techniques.